Project
It is a sportsmanship project for 2025 from a very small Tokyo company with many smiles.
We want to raise the value of the sports symbol of peace
HOPE PEACE OF THE EARTH
To 2050 SPORTSMANSHIP PROJECT
We hope that the Earth will be filled with smiles in the future, 100 years after 1945.

The story of the birth of modern sports.
In 19th century England, a game called football, which forms the basis of modern soccer, became popular in public schools. At that time, it was more about competing in roughness than enjoying the game.
Many people got injured, and it became a place where upperclassmen bullied underclassmen.
Mr Thomas Arnold, the headmaster of Rugby School, implemented the idea of nurturing students into gentlemen through sports. He established rules such as "Players must not use their hands" and "No kicking each other." This transformed football from a barbaric activity into an educational one that fosters proper behavior. The idea emerged and spread that sports should involve "not bullying the weak, but upholding proper conduct and fair play." Sports require fair play according to the rules. Principles not explicitly stated in the rules are also expected. It is said that "Sports help children grow into adults and adults into ladies and gentlemen . ." The father of Japan soccer, the first foreign coach in Japan, Mr. Dettmar Cramar, said, "Soccer turns boys into adults and adults into gentlemen." "Did everyone behave like a sportsman today?"
What is SPORTSMAN? What is SPORTSMANSHIP?
SPORTSMAN is Whether a person is truly a sportsman can be determined by their attitude when they lose. A person who honestly acknowledges their defeat, does not bow their head, praises their opponent, and prepares for the next challenge without being disheartened.
SPORTSMANSHIP is RESPECT BRAVENESS HONESTY FAIR PLAY INTEGRITY…
For example 2001 winter Olympic Campain Message
You are the opponent You are not the enemy Because your efforts give me strength You give me courage Your spirit makes me noble And I am trying to win you, but even if win,Iwill not hurt your pride On the contrary.I respect you Without you I am just a small person
